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Putting aside consumers, we have two questions: How does Microsoft’s business offering stack up to the competition, and, of course, why does cloud storage matter to begin with? Why is Microsoft picking this fight? Good questions.
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OneDrive has a huge user base with north of 250 million accounts, but recent conversations with the company have intimated that engagement - usage, really - among those gobs of humans is low, or at least lower than they want. This comes as part of Microsoft’s recent move to boost usage of its cloud storage platform, from both consumers and now businesses alike. If you don’t want to buy into an Office-as-a-service contract, you can still buy cloud storage from Microsoft. Now, with OneDrive for Business - the new SkyDrive Pro - Microsoft is selling cloud storage directly to businesses, no other strings attached. After building SkyDrive up from Windows Live Folders, the company released SkyDrive Pro before the recent rebrand, but that product was lost in the greater sea of other Microsoft productivity offerings. Microsoft has been working towards this result for some time. Microsoft announced today that the business end of OneDrive, its cloud storage offering, would be unshackled from its other services, and sold as a standalone cloud storage solution for corporate customers. Cue a surprised gasp from the audience.
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